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As suspected, the Franklin Institute was primarily
filled with scantily clad women and ogling, profiling men. And P.
Diddy's production crew did little to hype the atmosphere - a little
promotional signage here; a looping B-roll there; woofers everywhere
and strobe lights thrown in for effect. But for the artistic beauty of
the Franklin Institute and a DJ spinning hot tunes, the party would
have been a major dud. Not our scene, so Ya and I made our stay short.
Once around the dance floor, twice around the VIP area, a few
snapshots and we were off to get jiggy with Jumpman23 and Hidden Beach
Recordings at Rococo.
As traffic crawled along Market Street, a 3-mile
trip across town took 45 minutes. Hopes of sashaying into Rococo were
quickly dashed as security announced that Rococo's owners wouldn't
permit any additional entrants due to overcrowding. Oh, heck no!!! The
cute red outfit, the $200 limo ride, the hottest joint during All-Star
and the possibility of having to go home without getting in - not The
Kid and not that night.
After Ya and I positioned ourselves near the front of the
throng, I caught a glimpse of my buddy D working the door 50 feet
away. Hesitant to pull rank (but determined to gain entry), I decided
to "lean on the shield." Having left D's cell number in my
Palm in NYC, I was forced to use old school methods to get her
attention. Harkening back to my undergrad days, I filled my lungs
with O2 and let out a hair-raising "SKEE WEE" and started
waving wildly. (Again, my profound apologies to the unfortunate folk
standing near me that night ;-)).
With my press status verified, Ya and I managed to
get in just as saxophonist Mike Phillips prepared to take the stage.
It was fitting that our arrival coincided with Big Tigger's
introduction of Mike Phillips. After all, both Tigger and Phillips are
featured on interactive CDs included with purchases of the Air Jordan
XVII shoe - and that's what the party was so subtly about ;-).
The Jordan Brand event on February 9th marked the
availability of Air Jordan's latest in retail outlets nationwide. To
fuel sales of Air Jordan XVII, Nike has creatively packaged the shoe
in a silver briefcase with an enclosed CD that offers
behind-the-scenes footage of the sneaker's design and development
process. In addition to the shoe unveiled on February 9th with its
white leather upper and blue, silver and black accents, there will be
3 additional versions of the Air Jordan XVII released this year, each
in a different color.
Under guard and behind a velvet rope at the
rear of Rococo was an athletic shoe aficionado's dream - a display
featuring 17 years of Air Jordans. A natural draw to those with
Y-chromosomes, the rear room also offered a welcome respite from the
jam-packed main room and the smoked-filled, dimly lit VIP second
level. Despite the ample elbow room in the rear and exclusivity above,
most preferred the close comfort of the main room where all were
treated to outstanding performances by Hidden Beach artists, including
Phillips, the duo Kindred and a cameo by Darius Rucker (sometimes
referred to as Hootie minus the Blowfish).
Hidden Beach, best known for artist Jill Scott, is
well suited to continue its chart-topping ways with its new slate of
artists who kept the crowd throbbing with up-tempo jazz and
soul-stirring R&B. While the evening was not without its share of
celebrity sightings, inappropriately attired women and excessively bejeweled men, the gathering was more about an upscale and
sophisticated group of folk enjoying good music and each other's
company in a milieu designed to appeal to each sense. The music set
the tone; the open bar and complimentary eats sated the crowd; cigar
smoke wafted throughout the room; and muted Technicolor lights bounced
off the pastel walls, high-vaulted ceilings, columns and cornices.
Even as the last notes of Kindred's tunes faded and
the bar closed for the evening, the crowd still buzzed with lively
conversations continuing unabated. Most were slow to budge - even as
the glaring housed lights were turned on to signal the event's
conclusion. Folk were just content to bask in the glow of the evening
a little while longer.
Taught at a young age not to overstay our welcome,
Ya and I made swift exits. Good thing we did, as the unfortunate
stragglers probably missed out on the Jordan brand gift bag replete
with Hidden Beach CDs and an individually numbered ceramic replica of
the original Air Jordan shoe. And while the trip home wasn't without
its interesting moments, it wasn't nearly as compelling as the
adventure south. In any event, I think I'll start planning now for All-Star 2003 in Hotlanta.M
February 2002
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