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It Must be the Shoes
By Ramona Prioleau

While many professional ballers have been christened "Air Apparents" to the legacy created by Michael Jordan on the court, none come close to paralleling his endorsement acumen.  Nike teamed with MJ to create the much-talked about Air Jordan footwear in 1984 and from that relationship, the Jordan Brand of apparel sprang.  In connection with the unveiling of the latest Air Jordan XVI shoe, the Jordan Brand commissioned 40 New York and  Philadelphia barbers, to create a new haircut called the "CONVERTIBLE."  The Air Jordan XVI Low, in stores 8/4/01 ($140 suggested retail), enables sneaker enthusiasts to convert from a low-cut to a mid-cut shoe snippity snap.

On Tuesday, July 31, 2001, the NYC Barbers, Team Jordan athlete Derek Anderson, Beanie Sigel (Roc-A-Fella Records), Philly's Most Wanted (Atlantic Records) and Hot 97's DJs came together for an Old School Summer Jam and Battle of the Barbers.   Yielding to the requests of the eager attendees (ranging in ages from 6-60), the NYC barbers demonstrated the breadth of their grooming skills.  Lucky and knowledgeable attendees who correctly answered MJ trivia also walked away with Jordan Brand goodies.
M

July 2001


July 31, 2001 at Riverbank State Park, Harlem, NYC

 

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