SITE TOOLS
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It
Must be the Shoes
By Ramona Prioleau
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While many professional ballers have been christened "Air Apparents" to
the legacy created by Michael Jordan on the court, none come
close to paralleling his endorsement acumen. Nike teamed with MJ to create the
much-talked about Air Jordan footwear in 1984 and from that relationship, the Jordan Brand
of apparel sprang. In connection with the unveiling of the latest Air Jordan XVI
shoe, the Jordan Brand commissioned 40 New York and Philadelphia barbers, to create
a new haircut called the "CONVERTIBLE." The Air Jordan XVI Low, in
stores 8/4/01 ($140 suggested retail), enables sneaker enthusiasts to convert from a
low-cut to a mid-cut shoe snippity snap.
On Tuesday, July 31, 2001, the NYC Barbers, Team Jordan athlete Derek Anderson, Beanie
Sigel (Roc-A-Fella Records), Philly's Most Wanted (Atlantic Records) and Hot 97's DJs came
together for an Old School Summer Jam and Battle of the Barbers. Yielding to
the requests of the eager attendees (ranging in ages from 6-60), the NYC barbers
demonstrated the breadth of their grooming skills. Lucky and knowledgeable attendees
who correctly answered MJ trivia also walked away with Jordan Brand goodies.M
July 2001 |
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July 31, 2001 at
Riverbank State Park, Harlem, NYC
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RLP Ventures, LLC
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