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Vince Fudzie - Capitalizing on Brains and Brawn
By Lisa R. Foeman

Vince Fudzie is upfront as a writer and behind-the-scenes in the entertainment world.

Your Brain Is a Muscle Too
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Fudzie and co-author, Andre N. Hayes, were initially inspired to write "Your Brain Is A Muscle Too: How Student Athletes Succeed in College and In Life as a result of their former University of Washington football teammates' "fail[ure] to realize their full measure of success." Your Brain is essentially a how-to manual for achieving athletic and academic success that focuses on practical topics such as the college selection and NCAA eligibility processes, time management, and the social transition from high school to college. Rather popular, Your Brain is used on college campuses across the nation in some capacity, including the University of Texas, UCLA, Temple University, Xavier University, Notre Dame, according to Fudzie.

Fudzie is also a partner of GR8 Entertainment, a multimedia entertainment company that acts as a broker-dealer for entertainment projects, markets films, and manages unique personalities such as televangelists. GR8 is currently marketing the film "Joshua" slated for national release on March 29th and produced by Epiphany Films. Said Fudzie, Joshua "is about family values, hope, and blessing people." The soundtrack will feature "A-list" contemporary Christian musicians such as Michael W. Smith.

 

Noteworthy is GR8's use of "unconventional marketing strategies" in addition to traditional media. For instance, in marketing Joshua, GR8 sought to create "affinity relationships" with major faith-based organizations by appealing to their sense of morality in hopes that they in turn would encourage their memberships to support the film. Ingenious? Stay tuned! M

February 2002


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