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Vince
Fudzie - Capitalizing on Brains and Brawn
By Lisa R. Foeman
Vince
Fudzie is upfront as a writer and behind-the-scenes in the
entertainment world.
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Fudzie and co-author, Andre N. Hayes,
were initially inspired to write "Your Brain Is A Muscle Too: How
Student Athletes Succeed in College and In Life as a result of their
former University of Washington football teammates' "fail[ure] to
realize their full measure of success." Your Brain is essentially
a how-to manual for achieving athletic and academic success that
focuses on practical topics such as the college selection and NCAA
eligibility processes, time management, and the social transition from
high school to college. Rather popular, Your Brain is used on college
campuses across the nation in some capacity, including the University
of Texas, UCLA, Temple University, Xavier University, Notre Dame,
according to Fudzie.
Fudzie is also a partner of GR8 Entertainment, a
multimedia entertainment company that acts as a broker-dealer for
entertainment projects, markets films, and manages unique
personalities such as televangelists. GR8 is currently marketing the
film "Joshua" slated for national release on March 29th and
produced by Epiphany Films. Said Fudzie, Joshua "is about family
values, hope, and blessing people." The soundtrack will feature
"A-list" contemporary Christian musicians such as Michael W.
Smith.
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Noteworthy is GR8's use of "unconventional
marketing strategies" in addition to traditional media. For
instance, in marketing Joshua, GR8 sought to create "affinity
relationships" with major faith-based organizations by appealing
to their sense of morality in hopes that they in turn would encourage
their memberships to support the film. Ingenious? Stay tuned! M
February 2002
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