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Music


Mark Unthank
Courtesy Exile Records
Mark Unthank

Mark Unthank - Living and Breathing Urban Rock
By Steven Fullwood

Mark Unthank is a 33-year old self-described nerd. In fact, his nickname is CoolNerd, a name he embraces as much as he does Exile Records USA, a boutique record label he created in 1997 that specializes in signing and developing urban rock artists. At this point you may be asking exactly what is an urban rock artist?

"[An urban rock artist] blend(s) rock with hip-hop, blues, funk, electronica, jazz and spoken word," says Unthank. Think of Lenny Kravitz, Macy Gray, Dionne Farris, Neneh Cherry, Rage Against The Machine, Kina, Eagle Eye Cherry, Seal and Kid Rock. Ok, so now we know. Other labels have produced such artists, so what makes Exile Records special?

"I wanted to make my own outlet for the many people I know like myself who like artists who push the envelope, play there own instruments, blend different elements together, write about more than romance or gutter ideas, don't make race, creed, color the defining characteristics in their artistry," said Unthank. "I want Exile to be a place for musicians and artists who want to express themselves, without the confines of stereotypes."

Two good examples of urban rock artists-Reese and Bobby Bell-currently head up Exile's roster. Reese was born in Brooklyn, but raised in Greensboro, North Carolina and Brooklyn. As you might imagine, these distinct environments exposed him to a variety of music including folk, gospel, R&B and rock. As a result, that eclecticism informs Reese's powerful, gritty vocal and unique writing style. His self-titled CD and the latest single from the forthcoming CD "Eclectic Soul" called "Love to Spare" are high-spirited and thoroughly enjoyable.


Short Cuts

Bobby Bell ('Bout Time)

Reese (Reese)

Bell hails from Boston, and like Reese, was exposed to a variety of music genres. This blues man taught himself to play the guitar and cut his musical teeth by studying the legendary Jimi Hendrix (his greatest teacher), and by watching acts like Parliament Funkadelic, Led Zeppelin, Santana and The Allman Brothers, among others. To date, Bell has released two CDs, 'Bout Time and Bobby Bell Live.

As the three-year old label continues to make its name in the street, Unthank winces at the though of being called a "black rock producer."

"Well, first, the way in which you asked the question, could be construed to be a producer who deals with "black rock," as if [it were] a genre," he says. "It's a struggle to break through the stereotypes and be out of the box." Point taken. Correction: urban rock producer.

He elaborates. "Recently I watched Charlie Pride receive a Lifetime Achievement Award from the CMAs. In an interview he replied to the question regarding him being the first Black American to receive the award by basically saying he wants the industry and world to evolve so the next Black American to receive the award will not be asked that question."

For more information about Exile Records, Reese or Bobby Bell, you can contact Mark Unthank by phone at (212) 689-4641 or via e-mail info@exilerecords.com . You can also check out their website at http://exilerecords.com.
M

December 2000


 

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