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Honey, 2003, 104 minutes, Rated PG-13 
By Marona Lowe

More after school special than major motion picture, Universal's Honey is overloaded with enough pop music cameos to make eyes roll and enough artificial sweetness to cause cavities. Directed by Bille Woodruff, a well-known music video director, Honey stars Jessica Alba (Dark Angel) as the saccharine protagonist Honey Daniels. A youth leader and upstart dancer, Daniels tries to succeed in the music video business without initially trying.

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Bartending at a club to make ends meet, Daniels hits the dance floor when her shift ends and the last Cosmo is poured. As deftly as Daniels shakes and stirs at the bar, she is much better shaking her groove thing. When a video director's flunky captures Daniels' acrobatic moves, she gets her Capezio-encased foot in the showbiz door. Without a doubt, Daniels has skills. But video director Michael Ellis (David Moscow) is as impressed with her honey-faced beauty as he is with her grace. Due to Ellis' mentoring hand, Daniels becomes a professional dancer and then a choreographer with breathtaking speed. But when Daniels spurns Ellis' amorous advances, she and her Capezio's are thrown out of the video business with yesterday's trash.

 

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But have no fear, this studio film ends in an upbeat fashion that panders to the teens and 'tweens it is created for - Daniels makes a principled reentry into the business and she reconciles her community and commercial leanings.

While ultimately a story with positive messages about the nature of success and community values, Honey suffers from mediocre direction, inconsistent performances, Alba's downright awful attempt at a NY accent and a Toronto setting that lacks credibility as a South Bronx neighborhood. Most troubling, however, is the film's unsophisticated story development. With too much screen time devoted to the behind-the-scenes production of music videos and upchuckingly cute shots of Zachary Isaiah Williams (as Raymond), director Woodruff gives short shrift to fleshing out the film's central characters and meaningfully delving into Daniels' artistic background. Nevertheless, the film's dance sequences are tight and the soundtrack is loaded with dance-inducing tunes. M

December 2003

 

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