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Bertha Pan on Cinema's Face 
By Ramona Prioleau

If telling a moving story with a wonderful cast and solid production value is all that it took to get a film shown at the multiplex, then Bertha Bay-Sa Pan's Face would have been in your face a while ago. Unfortunately, more often than not, the honchos that decide whether a film is released theatrically seem to lack the marketing savvy to distribute films that break the mold and offer fresh perspectives on universal themes in a cinematically satisfying way. Thankfully, Pan was steadfast in her desire to secure a distribution deal for Face and endured the rebuffs of distribution executives. Pan spent 3 ½ years in the film distribution business and she was willing to beat the bushes until the right offer came along.

Having secured a deal with Indican Pictures, the shrewd Pan and her team are not resting on their laurels. They have widely embraced the public relations aspects of film distribution and created buzz for Face by conducting numerous interviews, appearing on panels, taking advantage of cyber promotion and leveraging Face's urban contemporary theme with the coordinated release of a soundtrack featuring hip-hop all stars and a music video starring Treach (Empire), Kristy Wu (Buffy the Vampire Slayer) and Hassan Johnson (Wee-Bey on HBO's The Wire) that is set to air on VH1. Demonstrating another aspect of her talent, Pan, who writes for keyboards and plays other instruments, produces and performs on two songs from the soundtrack.

 

Face is based on a short film of the same name that Pan directed while in graduate school. The short film went on to screen at numerous film festivals and garner multiple awards. The short was honored with the Polo Ralph Lauren Award for Best Screenplay at Columbia and the People's Choice Award at the Black Film Festival in Memphis. The short also earned Pan the Director's Guild Award for Best Asian American Student Filmmaker in 1997.

 


© 2004 Indican Pictures 

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With the success of the short film, Pan began writing the script for the feature film, but after about 10 drafts Pan joined forces with Oren Moverman (Jesus' Son). Pan describes Moverman's style as complementary to her own and their collaboration resulted in a film that more than lived up to the award-winning short film. An official selection at the Sundance Film Festival, the feature film brought Pan various awards including the Best Director Award at Urbanworld Film Festival, the Critics Award for Best Director at CineVegas, an Open Palm nomination from the Gotham Awards in 2002, as well as the Premio Speciale Prize at Torino International Women's Film Festival.  MORE >>>

 


© 2002 RLP Ventures, LLC
(l. to r.) Treach and Bertha Bay-Sa Pan at the 2002 Urbanworld Film Festival

 

 

Set in New York City in the '70s and the '90s, Face is the coming of age story of two women and their distinct approaches to reconciling conflicts that occur when their individual spirits clash with their traditional heritage.

Pan produced Face with Alexa Fogel and Joseph Infantolino of New York-based Beech Hill Films, with Jonathan Shoemaker and Derrick Tseng serving as co-producers. In addition to Wu and Treach, the film stars Bai Ling (Star Wars III), Kieu Chinh (Joy Luck Club), Will Yun Lee (Elektra) and Ken Leung (Sucka Free City).

In an interview exclusive to MOSAEC, Pan discussed her background and Face's long and winding journey to the big screen.

When did you decide that you wanted to be a filmmaker?

I knew in college by my 3rd or 4th year, but it was because of selfish reasons. I love music, language, photography, literature and philosophy. I wanted to do all those different things and with film, I can.

Also, a lot of things that happened in my life and in the world made me question what I really wanted to do with my life and what I wanted to contribute to life. I realized at that point that I have strengths in the film area and that is how I want to give back. I want to tell universal stories that can move and entertain, that can transcend or breakdown barriers whether they are social, class, race, religious, language or culture. Through telling universal stories that entertain and move, I'm able to do that.

How did you develop the concept for Face?

Originally, the film began as my screenwriting project at Columbia Film School. The initial story was inspired by a very good friend of mine from Boston. Several years and lots of drafts later, it has evolved into this whole other thing, but the initial inspiration was from things that were going on in her life.

Does Columbia Film School graduate more writers or directors?

I only applied to one film school and that was Columbia. Columbia's well-rounded curriculum appealed to me. The school is focused on nurturing really good storytellers rather than certain other film schools where the education is so specific as to whether you're going to be a cinematographer, a writer, or a director. Whatever compliments I receive, I can trace the source back to my education at Columbia.

The actors in Face really liked working with me and I credit that to the fact that at Columbia I was required to take acting courses. Those courses helped me understand on a visceral level how to communicate with actors and how actors do what they are going through. That acting experience also helped me in my approach to screenwriting, directing, producing and film theory and history. At Columbia, it doesn't matter what your concentration is because the school offers a very broad education and I'm a more well-rounded storyteller as a result.

Because you also write, do you see yourself purely as a director or do you not set limits on yourself?

I'm a director. But whatever material I direct, I always request to be able to write from a director's point of view. I think it's really important.

Since this is your first feature, how did you get your producers to agree to give you creative control to the extent that you had?

Well, a good thing was that I was one of the producers. As a first timer, it's important to prove that you can be trusted whether it is with the producers, the crew or the actors. With everything, you have to show rather than tell. Along the way, the more I did that, the more everyone had faith in me.

Why did you choose New York as the setting for Face as opposed to Boston where your friend is from?

Although I went to undergrad in Boston and I lived there for 4 years, I grew up in New Jersey until I was 7 when I moved to Taiwan. My family used to come to New York every weekend when I was little and I think the way people in Chinatown live is very, very specific. It doesn't matter if you're in the Chinatown in New York, San Francisco or Kuala Lumpur. Chinatown is very, very specific and it's also very universal. Currently, I have been living in New York for over 10 years. So it was just easier to write about what I know, the people I know and the people I see.

So Face has a New York flavor to it but in a lot of respects you can take out the New York street scenes and the story at the core is the same?

In terms of the Chinatown parts, yes. But in terms of Genie's world that extended beyond Chinatown, then it is very New York. I wanted to make a film that was urban because this is the world that Genie lived in. This is also the world that I know very well and have come to love.

The wardrobe for the 70's scenes was quite effective - especially the suede front sweater worn by Ken Leung :-). Who did you work with to create that element of the film?

The costume designer was Sarah J. Holden and she was amazing. We interviewed so many costume designers and they all had wonderful books and resumes. From the interview stage, the thing that impressed me the most about Sarah was that everything she did came not from the clothing, but from the character, the character's world and the character's state of mind. That's how she approached every single character and I was blown away. She did so much research and she worked her butt off. She had an amazing personality and everybody loved her. Sarah made a huge effort to go deep into every single character's emotional journey.  MORE >>>  

 

 


© 2002 RLP Ventures, LLC
(l. to r.) Treach, Alexa Fogel and Eriq LaSalle at the 2002 Urbanworld Film Festival

 

 

Speaking of the cast generally, you assembled stellar talent for your first feature. How were you able to get that caliber of talent on board?

Mainly, I got very lucky because one of my producers is Alexa Fogel who is an Emmy Award- winning casting director. Having her name attached to the film, gave us a lot of credibility and agents would return our calls much faster. Her merits as a casting director allowed us to cast like a big budget Hollywood movie when we were a tiny little movie with no money. In terms of Treach, Alexa had cast Treach in the second season of OZ and she also cast Treach in HBO's Baseball Wives. Bai Ling was someone I spoke to before I started working with Alexa. But with Alexa attached, it made Bai Ling and everyone else pay more attention to the film.

Kieu Chinh, the actress who played Mrs. Liu has been in a lot of films. You directed her in a way that distinguishes her performance in Face from her other roles as opposed to directing her as an icon. When you worked with her, what did you stress? How did you direct Kieu Chinh so that Mrs. Liu became more than an icon of traditional values?

Kieu Chinh's character, Mrs. Liu, originated from the writing. When I was writing the part, in my mind, Mrs. Liu was a very real person and she was not representing any icon or issue. Like anybody else, she is a character who is flawed, but still sympathetic. That's what I really wanted to show with every character in the movie, but especially with her. 

Universally, Mrs. Liu is the favorite character in the movie with audiences. But if you really think about it, she is a bigot. She would rather sacrifice her daughter and granddaughter just to save her own pride, her own face, and her own traditional values instead of unconditionally loving her children. Yet at the end of the day, audiences love her most and find that she's the most adorable and the most sympathetic. 

I wanted to show that we are all flawed human beings and yet we are still sympathetic because that's like real human beings and that's what makes characters interesting on screen. Mrs. Liu is a character that is portrayed as a real person with many despicable qualities. But at the end of the day, she is lovable. I thought it was important to show audiences how she became who she became and make her sympathetic. A lot of the times with racism or hatred, terrible things happen and they're not necessarily out of malicious intentions. Sometimes they're out of ignorance and for Mrs. Liu they're out of ignorance. I've shown Face to audiences of only African-Americans and they laugh and they think Mrs. Liu is adorable. They understand the character and see why she is the way she is.

Mrs. Liu definitely was unlikable in some respects, but the character is an honest depiction of a person for whom premarital pregnancy and interracial romance are affronts to her values. Was there any resistance to the portrayal of Mrs. Liu's positive and negative qualities?

As a first time feature director, there will be some resistance because the actors probably haven't seen your other work. Kieu Chinh is an actress who is highly acclaimed, who has been in the industry over 30 years, who has won many awards and who is well-respected. At first, she was really reluctant and she read the script very differently for her character. I remember the first week into the shoot; Kieu Chinh just looked at me and said, "Okay, Miss Bertha Pan, I'm going to trust you. I don't agree with you, but I'm going to trust you. And you better be right."

She has been to screenings of the film and she's very, very proud of the movie. She's been so supportive.

When most people think of Treach, they think of Naughty By Nature and some of the other characters he has played in films where he doesn't display any insecurity. Yet in Face, he showed some insecurity during the love scenes. What factors lead to casting Treach as Michael?

Actually, I have to give credit to Alexa. She was the one who suggested Treach. My impression of Treach was mostly from Naughty By Nature, but Alexa said to just meet with him.

At the initial meeting, we had a very extensive discussion. I've worked with a lot of rappers and most of the time they like to hear the sound of their own voices and they come in with boisterous personalities that are larger than life. But that's what makes rappers interesting to watch and what makes them icons. That's how I thought Treach would be. But as soon as he came into the room, he listened to his manager, Alexa, the other producers and me. While listening to everyone else talk, he observed and evaluated. I could see his mind working. He took it all in, gathered his thoughts and then said something. What he ended up saying was incredibly observant and insightful.

After he read the script, we had another extensive discussion. We discussed Michael's background, where he came from, why he acts the way he does, his history, his relationships with women and Treach was completely on point on every level. And I was sold.

Treach was really impressive throughout the shoot. He was the lowest maintenance of all the actors. Everyone was amazing, but I thought a world renowned superstar would be a high maintenance diva and he was not. He was always there on time or early. Our conditions were so much less than what exists on the set of a big film, but he was always smiling and always cool - no matter what had to happen. 

The very first scene of the first day was a 3 am call. It was freezing cold, we were in the subway station and it had to seem like summertime. The actors had to wear summer clothes in 30 degree weather. Because there was mist coming out of their mouths when they spoke, I made the actors chew ice so there wouldn't be any mist. Treach was like, "It's all good." But he would also tease me and say that "You're showing me getting whipped, putting me on a leash, making me crawl, picking on my manhood…." Although Treach was always making jokes, he was such a professional actor. He knew that it was for the character and he stepped up. MORE >>>  

 

 


© 2004 Indican Pictures 
(l. to r.) Genie (Kristy Wu), Kim (Bai Ling) and Mrs. Liu (Kieu Chinh) in Face

 

 
 

The romance between Genie and Michael is presented as two people who happen to dig each other, rather than simply focusing on the fact that they are an interracial couple. Why was it important to you to direct the love story in that way?

If I directed it any other way, it would seem more like a fetish than a romantic relationship. It was really important that there was a genuine attraction between these two people and that they get to know each other. 

When you first fall in love or fall in crush, no matter what racial background, you're in this world where nothing else matters and where the outside world doesn't even exist. That's how I wanted it to be presented. Once they did end up together, that's when the outside world comes in and they realize that they have a problem that they didn't notice before. Early on, a very good friend of mine pointed out that I shouldn't let race be an issue, but let the story be about how they genuinely have an interest in each other.

Genie is a young girl that wanted to make decisions regarding her romance with Michael rather than just going with the flow and being controlled by him. That aspect of Genie's character also seemed like a defense mechanism to prevent pain and rejection. Would you agree? Why or why not?

I definitely think it was a defense mechanism. Growing up, Genie had been abandoned by her father first and then her mother. You learn how to protect yourself from ever feeling that way again and that's the goal in her life. Also, if you never give someone a chance, you never allow someone to make you feel abandoned again.

Have you received any specific comments from men about how men have been portrayed in Face?

Most of the men who have seen the film and approached me have really liked it. I think the men who hated it wouldn't talk to me. But I would get questions at screenings and I did get some hate mail. But my response is if someone thinks the men are flawed or weak, look at the female characters. They're even worse: the grandmother is a bigot, the mother is a deadbeat and the granddaughter is a bitch.

Secondly, I've been told that I should be more responsible portraying Asian American males on screen. Well, I'm not representing all Asian American males. I'm portraying these specific characters. I'm not representing all males. I'm not representing all of Asian America. Also, whether it's a gender issue or a racial issue, it's more important that I show the characters as real people on screen so that the characters are not portrayed like tokens, caricatures or comic book characters in the way a lot of mainstream Hollywood movies treat ethnic minority or women roles.

How was the Sundance experience?

It was so surreal, beyond anything I could ever imagine. First of all, I didn't expect to get in. I was in Taiwan when Sundance announced its selections. It was 7 in the morning and I was half asleep when my producers called. My dad answered the phone and said they were on the phone. I said, "Tell them, I'll call them back when I wake up." Alexa loves to tell the story about how she was trying to tell her little director about Sundance and I wouldn't take her call.

Face's first screening was Sunday at 9:15 am, the morning after the first big party night. The screening was at the Echo Theater, which seats 1200 people. I thought no one was going to wake up early and come, so I was frustrated. I walked into the theater and it was packed. I think at least 1100 people were there on a Sunday. I couldn't believe it. I was really sick so my head was buzzing. Everyone else I knew who premiered at Sundance told me that their hands couldn't stop shaking and they couldn't utter a word. I didn't feel any of that, but I realize it was because I was so sick that I couldn't feel anything. In a way, it was a blessing because everyone remarked that I was so confident.

On Day 6 of Sundance, I got to see my first and only other movie. We had so much work to do during the festival that I didn't have time to see any other films. I went to the Echo Theater to see this movie and I sat in the 6th row. I looked back and saw how huge the theater was. I saw the filmmakers on stage and how tiny they looked and then I thought "Oh my God" and I started crying. It was a delayed reaction.

Sundance was also great because we had amazing publicists. Between Bai Ling and Treach, we got and continue to get so much press and that's something I never really imagined. Everything that has to do with the film, I felt like I've been preparing myself for it over the last 10 years. I put in my 200% and I know what I need to do and I just do it. But the press, publicity, interviews and screenings, that was something that I had no idea about. In that sense, Sundance was pretty overwhelming. Sitting in a suite and having 20 minute interviews, all the traveling to festivals, the audience Q&As and even after Q&As, people standing in line to talk to me…that people care that much and respond that personally thrills me so much.  MORE >>>  

 

 
 


© 2004 Indican Pictures 
(l. to r.) Genie (Wu) and Michael (Treach) in Face

 

 
 

What impact do you want Face to have? Do you think about it in those terms?

Not that specifically. I don't know if I can say impact because that's a little ambitious. I do have certain goals. I want to be able to tell stories that are universal and that entertain and move people. With Face showing in different festivals around the world, people are telling me that certain aspects of the film are so much like their family and they relate to the story even though it's a different culture because they have similar problems. That's something I really like to see, not with just Face, but with all my other future projects.

Have you decided on your next project?

I have a few features, but the one I'm contractually doing is an urban martial arts, romantic comedy film. I'm co-writing it and I'm attached to direct it. I have a project that's an adaptation of a novel. I have another script that I'm writing on my own that I'd like to do independently. That's my pet project.

What words of advice would give someone looking to make it in the film business?

I don't think I'm in a position to tell anyone anything like that yet.

Hmmm…let's see…You successfully completed your first feature; you got phenomenal talent to work with you; and you have received critical acclaim, so you definitely have something to say.

Luck has a lot to do with it and I'm really grateful for that. I think there are so many people who are talented, who have been educated well at film school, who have good stories to tell, who are diligent and who may have worked even harder than me, but they didn't have the kind of good fortune that I received.

My motto for the last several years has been "Do your best and leave God the rest." The most important thing is to try to maintain your equilibrium and not let the superficial things get to you whether it's the super highs - the awards, the acclaim or the Sundance 500 person premiere - or the lows -which is that all the films that got less hype or critical acclaim all got better offers. Whatever highs or whatever lows, they are all based on subjective and unpredictable factors. It's really important to keep things in perspective. M

March 2005

 

 

 

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